Lactalis UK and Ireland is set to break into the ’lighter spreadable butter’ market with a new addition to its portfolio. Président Lighter Slightly Salted Spreadable Butter, with 50% less fat compared to standard butter[i], will be available in 250g tubs from 29th March 2023.
This new spreadable NPD is the first to market lighter spreadable butter offering a genuine dairy product, with no added vegetable oils. Made in the heart of Brittany with the finest milk and cream, Président Lighter Spreadable offers a rich, creamy and indulgent taste experience, best enjoyed spread on warm crusty bread or crumpets.
Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, explains:
“We are delighted to announce the launch of Président Lighter Slightly Salted Spreadable Butter. Like all our NPD, this launch has been grounded in consumer insights. We know that shoppers are increasingly concerned about their health, with low-fat content ranking highly in consumer purchase decision making. Despite health being a top priority for shoppers, they still want products to meet their taste and quality expectations, and we know that our new Président Lighter Spreadable is sure to delight!”
Président Lighter Slightly Salted Spreadable Butter is the first NPD from No1 French butter brand in the UK[ii], Président, in the Butter segment since the launch of Président Sea Salt Crystals back in 2018. Président is currently driving value growth into the Spreadable Butter category growing by +9% in value sales YoYi vs +1% for total market.
Président Lighter Slightly Salted Spreadable Butter 250g will be listed in Waitrose stores nationwide, from 29th March 2023. RRP. £2.90.